I have walked the entrepreneurial tightrope more times in my life than I care to admit. Every group setting I go to all I ever hear about are people unhappy in their jobs with a great idea for a product and they want the freedom to pursue their endeavor. The reality is that when...
As an aspirational brand builder, I think Pinterest is one of the best social media sites for branding. Here are my ideas on how brands can use this site effectively to build revenue. 1 – Promote the Lifestyle elements of your brand – This is especially useful for apparel, accessory and cosmetic brands. We...
Why no one can figure this out just amazes me! I am going to lay out the plan for how to fix this that is very clean and simple. 1 – Go to every other day mail delivery and eliminate Saturday delivery. Let’s face it, who is waiting for the mail these days? Most...
I enjoyed B School immensely and I was a very good student. My undergraduate degree was in Hospitality Management, basically learning the skills necessary to run restaurants and hotels, but surface information. Not really diving in deep. Plus, who really pays attention in undergrad? Isn’t it really al about the beer? Finance...
Any of the retail ventures I started or was involved in, I focused on streamlining the supply chain from point of manufacture to point of sale. I wanted to ensure that product flowed having the least amount of human involvement. Why? Because I wanted all of the people in the organization focused on one...
I grew up in the restaurant industry and certain categories within the industry do well regardless of the economy, most notably fast food and fast casual. When money becomes tight in a family, they still need a treat and rather than going to a high end restaurant, they will go out to a lower...
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