The Secret To Pinterest’s Success: We’re Sick Of Each Other

As an aspiration­al brand builder, I think Pinterest is one of the best social media sites for branding. Here are my ideas on how brands can use this site effectivel­y to build revenue.

1 – Promote the Lifestyle elements of your brand – This is especially useful for apparel, accessory and cosmetic brands. We are using it very successful­ly with Raw Essentials – 115° Keeps Your Skin Alive

2 – Treat it like your personal focus group – Look at the pinners who are following your brand and what other brands they are following. See how many put your brand in the products they love.

3 – New Customers -You can ask fans to pin pictures of themselves with their favorite product of yours and tag you, and then you can easily repin those photos onto a VIP board–it’l­l give a shoutout to these fans and show potential customers that your current users really like using your product.

4 – Contests and Sweepstake­s – “Pin It To Win It” campaign asked users to create a Pin It To Win It inboard for your brand and pin 5 to 10 images of your products. Once their board is complete, they email the URL to your company for a chance to win something of value.

5 – Keep your team connected to the consumer – Pinterest certainly gives marketers a clear eye into the minds of the consumer. Make sure your people are watching what is happening on Pinteres all the time.
Read the Article at HuffingtonPost

Tags: Branding, Business, Entrepreneur, Phil Masiello, Philip Masiello, Social Media, venture capital