It is an evolving consumer world today and what worked in the past is not working now or in the future. The old brand building model is dead and a newer, leaner, flexible model has arrived. One thing is for certain, every brand strategy is different. The new ways consumers connect with your brand...
Ron Johnson is a smart retailer. However, the mistake he has made here is simple…..culture….both the culture of the retailer and the culture of the consumer. The consumers have been trained to look for, and react to, deals. That is not a behavior that...
This is a classic example of “if you stay long enough, you will continue to get promoted”. Brian Dunn should never have been promoted above a VP level. That is the extent of his competency. Once you get to the senior levels of a...
The issue with Blackberry/RIM is clearly one of a lost strategy and trying desperately to play catchup. Unfortunately Thorsten Hein does not have what it takes to fix the...
I have to say that Wegman’s is a true retailer. Most supermarkets are not retailers, they live off of there real estate. People need to buy food so as...
The problem I see with this approach from Microsoft is that so much time in the commercial is spent trying to make fun of itself and the remainder of...
There is no doubt that tending to legal issues are a distraction for any entrepreneur or business owner. My partners and I have been in a protracted battle with...
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